Prop Styling

Have you ever heard of “prop styling”? Because I certainly hadn’t until today! Even though it has become an indispensable aspect of today’s commercial media, it doesn’t appear to be the prevailing term to use. Just open a random magazine, flip a few pages and it’ll most likely pop right up.

While there really isn’t a black on white definition to be found, prop styling could be roughly described as creating harmonious compositions with objects (props), often serving as artistic backdrops for fashionable photo-spreads in magazines, creative advertisements and posters, tastefully decorated dinner tables or even cleverly-designed shop windows. Due to the strong association with printed works, it is closely linked to artistic and commercial photography.

Here are a few great projects I found while browsing the web:

Lo Bjurulf for IKEA
Lo Bjurulf for IKEA
Lo Bjurulf for IKEA
Lo Bjurulf for IKEA
Lo Bjurulf for IKEA
Lo Bjurulf for IKEA
Revista 192 by Randi Brookman Harris
Revista 192 by Randi Brookman Harris
“Freckles” by Topsy Design
Sources: {1} {2} {3}
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