Have you ever heard of “prop styling”? Because I certainly hadn’t until today! Even though it has become an indispensable aspect of today’s commercial media, it doesn’t appear to be the prevailing term to use. Just open a random magazine, flip a few pages and it’ll most likely pop right up.
While there really isn’t a black on white definition to be found, prop styling could be roughly described as creating harmonious compositions with objects (props), often serving as artistic backdrops for fashionable photo-spreads in magazines, creative advertisements and posters, tastefully decorated dinner tables or even cleverly-designed shop windows. Due to the strong association with printed works, it is closely linked to artistic and commercial photography.